What is a pop star to do when she masters (read: takes over) most existing media platforms? Create her own, of course! The one and only Lady Gaga is expanding her social networking horizons with her very own site, LittleMonsters.com. And why not? She already smashed YouTube records by being the first to hit 1 billion views and currently rules the Twitterverse with nearly 19 million followers. The site will focus on sharing and creating original photos and videos and will also let users promote other content that they like online. CNN Tech compares it to Pinterest, Reddit, and Digg, all of which are very popular social websites. Mother Monster has been working with Backplane to launch this new community for her most devoted “little monsters,” in an effort to build a network solely around her fan base.
Currently, those who visit Little Monsters will be presented with a window asking them to request an invite to the site. According to AOL’s Music Blog, once visitors submit their name and address, they will receive an automatic confirmation of receipt and are told to keep an eye out for an official invite. When it comes to the success of Gaga’s social media venture, only time will tell. However, judging from the devotion of her “monstrous” fan base and her success in most of her other endeavors, we’re not worried.
Let us know what you think! Do you think this site will be another Gaga masterpiece? Post a comment below!