New Ben & Jerry’s Flavor Supports Your Campus

Following Wednesday night’s big announcement, there is no doubt Jimmy Fallon has made it big time– He has joined the ranks of just a few celebrities in having his very own Ben & Jerry’s ice cream flavor.

With a salty, caramel swirl, chocolate-covered potato chip clusters and fair trade vanilla bean ice cream, “Late Night Snack” is the perfect salty and sweet combo to fulfill your midnight cravings.

But, besides the flavor celebrating Fallon’s 2-year anniversary with the show, an even more important message was dished by the ice cream creators– That proceeds from the sales of “Late Night Snack” will benefit Fair Trade Universities.

Campuses, which are fair trade friendly, selling fair trade foods and apparel, will receive money for their schools to continue their good work, according to the ice cream men.

And we are thrilled to see Ben & Jerry are supporting such a great cause.  Your BNC campus bookstore also believes in selling fair trade products.  Fair trade means those working to manufacture and create goods are paid a fair wage for their labor.  From brands like Alta Gracia to School House collegiate gear, wear your school spirit on your sleeve while also making a difference in people’s lives.

So when you have the munchies or need a little pick-me-up, why  not buy a “Late Night Snack” and help your campus do good, one scoop at a time.

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