The VMAs are going viral.
Since YouTube exploded into popularity back in 2006, the world of music has changed intensely. Thanks in part to artists like Justin Bieber (who as we all know, was discovered on YouTube) and Lady Gaga (who was the first performer to reach 1 billion views), social media has become a major player in determining the success of an artist. Now, more than ever, music videos can be shared and viewed across the globe with only a few clicks of the mouse.
MTV, a channel once dedicated to airing music videos, has decided to embrace this shift by adding a new category to their Video Music Awards: “Most Share-Worthy Video.” Parodies, remixes, and covers took catchy tunes from radio mainstays to all out Internet sensations throughout the year. MTV has decided to acknowledge the impact of the viral videos with the introduction of their new category.
Video-lovers can vote by tweeting their pick using the hashtag designated by the MTV website. This new development is exciting, not just for pop music fans, but for social media fanatics as well.