Career Now Series: Building Your Brand Online

Years ago, before the internet was a ubiquitous entity, there were really only two ways to build your personal brand: in person and on paper. Today, there is an entirely digital realm where people can search and find information about you. With hundreds of social media platforms and websites out there, it’s easier than ever for employers to find out who you are – or (at least) what you share with others on the internet.

So, what’s the problem here?  It’s important to be yourself and share what matters to you, but it’s also important that your online profiles don’t drive potential employers away.


The career experts at Why Millennials Matter took the time to break down the different social media platforms and how YOU can use to build a better brand online. Below is what each platform is best for and a few tips for using each!


Best For: Voicing your opinion & connecting with professionals.

  • Follow companies and professionals who interest you.
  • Keep up with relevant topics and industry events.
  • Share your opinions and observations.


Best For: Making a scrapbook of your life.

  • Share who you are and what you value.
  • Post more than just selfies!
  • Follow brands or people that you admire.
  • Get creative and express yourself.


Best For: Promoting yourself and keeping friends and family up to date.

  • Learn about the variety of privacy settings and how they work.
  • Share (appropriate) photos and information about your life. Employers will pull up your profile!
  • Share your values with others.

PERSONAL BLOGS (Tumblr/Wordpress/Blogspot)

Best For: Building thought leadership and improving your writing skills.

  • Write about topics that mean a lot to you.
  • Hone your skills and ask for feedback to help you improve.
  • Share your opinions and showcase your work.


Best For: Finding motivation and inspiring creativity.

  • Look for design ideas for resumes and business cards.
  • Find a plethora of career-related articles and tips.
  • Pull together a library of things that inspire you and keep you motivated.


Best For: Professional networking.

  • Fill out your profile as thoroughly as possible and update it consistently.
  • Include any experience that adds to your skill set – paid, volunteer, etc.
  • Personalize your “Request to Connect” messages. This will help you stand out!

When deciding which platforms to use, take your career goals into consideration. For example – if you’re an aspiring writer, you’ll need to get your writing out there! Think about your objective and work backwards from there. However, don’t feel too pressured! Join the networks that feel right to you.


Career Now | Podcast Series

Want to learn more about building your online brand? Tune into the #Passion2Action podcast for even more information and tips. Our partners at Why Millennials Matter are sharing new episodes each week, featuring bonus information and exclusive interviews. Tune in and tweet us your thoughts or questions – tag them #CareerNow!

Get even MORE from the #CareerNow series. Check out all of our recent articles:

First Impressions – Make Them Count!

Getting Started with Career Now

Learning to Lead and Executive Presence

Creating a Portfolio


#Passion2Action | ACTION ITEM: The Google Search.

This week’s action item is simple: Google yourself! Comb through the general search and see what comes up. Then, move over to the images and take a look at what appears. If you don’t like what you see, take a look at your privacy settings and the content you share on social platforms. See how easy it was to find out information about yourself? It will be that easy for a potential employer as well!


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