How you present yourself online is a major factor when employers are hunting for the best potential candidates. Nearly everything we do these days is done digitally, making it increasingly difficult to manage your online reputation. These five tips will help you take control of the situation before those job applications start going out.
1. Google yourself.
Don’t be scared…go ahead and Google yourself! Employers will do a Google search before bringing you in for an interview, so you want to make sure nothing pops up that will steer them away.
Now, what do you if you come across something you feel sheds a negative light on you? You can actually work with Google and potentially have the search result removed. Find out more about their process here.
2. Manage your social media privacy settings.
You can be sure employers are scoping out your social media pages as well. Platforms like Instagram and Twitter are easy to make private, but Facebook has quite a few more privacy settings that you can customize to your comfort level. We recommend checking out this guide that goes in depth on all the different ways you can tweak your privacy on Facebook.
3. Do a sweep of your photos and posts.
Even if you choose to make your social media pages completely private, there are still ways that the content you post can circulate. Take some time and go through the entire history of your posts. You might be keeping it clean now, but what about years back when you may not have always made the best decisions? New or old, those negative posts are still tied to your name. Cut them out of your profile completely.
4. Focus on creating appealing content.
Cleaning up your online presence isn’t just about managing the negative things. Being active online can actually work in your favor! Things like sprucing up your LinkedIn profile, sharing engaging content, and creating your own personal website or online portfolio can actually leave a better impression on employers than those with no content at all.
5. Enlist in professional help.
Sometimes there’s more damage than you can tackle all by yourself. If this is the case, there are services available—like BrandYourself—that can help protect your online presence…for a cost. They’ll do the nitty-gritty work and make sure you’re standing out online in only the best ways possible.
Do you have any questions about controlling your online reputation? Drop them in the comments below!