5 Ways to Strengthen Your Personal Brand

In today’s professional world, sending through a qualified resume often isn’t enough — You need a strong personal brand. That’s right. You’re the brand. And your online presence, the way you present yourself, and who you network with are all a part of it. Check out how we recommend strengthening your own professional presence.

Fine-tune your pitch. 

Think of your pitch as your personal branding statement. Basically, it describes who you are as a professional and why you’re a valuable asset in your industry. You’ll use a variation of this pitch in your LinkedIn bio, on job interviews, at networking events, and even on the job — so it’s important!

Keep your pitch short (a couple of sentences is ideal!), but make sure it truly captures you in a unique way. Don’t be afraid to add some personality in there!

 

Create a website or online portfolio.

The traditional resume often needs back up these days, and why wouldn’t it? This formal piece of paper can’t capture how much of a rock star you are the way your own website can. Your site should be consistent with your pitch, too. Think of it as an extension to your personal branding statement, capturing everything you couldn’t fit into those two or so sentences. Once again, let your unique personality shine!

 

 

Clean up your social media pages.

We can’t stress this enough — consistency is key when it comes to personal branding. You might be an advertising professional on LinkedIn, but those Facebook pictures from that crazy Halloween party freshman year say otherwise! Keep a similar presence on every platform, or at least set your pages to private.

 

Get active on LinkedIn. 

Think you’ve perfected your LinkedIn profile? It doesn’t end once you’ve edited your bio, added your skills, and listed out your experiences. Stay active on the site by engaging in posts that interest you, sharing your own content (blog posts, conversation starters, thought-provoking questions in your industry, etc.), and building your network with others that align with your goals and passions.

 

Take a professional head shot.

Your head shot is the face of your personal brand — kind of like a company logo! A professional-looking photo gives you more credibility and keeps your brand looking clean. You can use this picture for your LinkedIn page, on your personal website, in emails, and more!

Do you have any questions about building your personal brand? Drop them in the comments below.

0

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Popular Articles
4 Financial Goals to Make this Year

4 Financial Goals to Make this Year
01.09.19

Brought to You by our Partners at College Ave Student Loans After ringing in the new year, it's time to start adopting new positive habits and Read More…
7 Bad Habits That Are Blocking Your Full Potential

7 Bad Habits That Are Blocking Your Full Potential
01.01.19

We're firm believers that you should always strive to be the best version of yourself. This means living healthy -- both body and mind -- and Read More…
5 To-Do List Apps You Should Download This Year

5 To-Do List Apps You Should Download This Year
01.02.19

Out with the old, in with the new. It's time to say goodbye to those paper to-do lists you've been using to stay organized. After all, Read More…
The Networking Mistakes You Don’t Realize You’re Making

The Networking Mistakes You Don’t Realize You’re Making
10.20.17

Growing up, we've all had our fair share of experiences seeing new faces, meeting new people, and making new friends -- It feels natural by this Read More…
The College Juice © 2019